Our Privacy Policy

This Privacy Policy governs the privacy terms of our website, located at www.NextLaw.ca ("Website"), and describes how we collect, use, and protect the personal information of users. By using our Website or interacting with us through forms, email, SMS, or other communications, you consent to the practices described below.

Last Updated: August 27, 2025
Effective Date: August 27, 2025

Your Privacy

NextLaw Professional Corporation (“NextLaw,” “we,” “our,” or “us”) complies with all applicable privacy laws in Ontario and Canada, including the Personal Information Protection and Electronic Documents Act (“PIPEDA”) and Canada’s Anti-Spam Legislation (“CASL”). We are committed to protecting your personal information and being transparent about how we handle it.

Definitions

Non-Personal Information is information that cannot be used to identify you, such as anonymized usage data or general demographics.

Personally Identifiable Information means information that identifies you individually, including your name, email address, phone number, or other data you voluntarily submit through our Website or other interactions with us.

Information We Collect

You control the amount and type of information you provide to us. As a Visitor, you may browse the Website without submitting any personal information. However, if you choose to contact us, book a consultation, complete a form, or request a service, we may collect your name, email address, phone number, and other related information.

Facebook Lead Ads Data Collection

When you submit information through our Facebook Lead Ads, Facebook may pre-populate form fields with information you’ve previously shared with Facebook, such as your name, email address, and phone number. By submitting a Facebook Lead Ad form, you consent to:

  • Our collection of the personal information you submit
  • Facebook’s sharing of this information with us for follow-up purposes
  • Our use of this information to contact you about our U.S. Entry Waiver legal services
  • Our retention of this information in accordance with our data retention policies

You can manage your Facebook ad preferences and data sharing settings through Facebook’s privacy controls at facebook.com/privacy.

Computer Information Collected Automatically

When you visit our Website, we may collect the following types of Non-Personal Information automatically:

  • IP address, browser type, and operating system
  • Referring/exit pages and URLs
  • Time and date of your visit
  • Pages viewed and time spent on each page

Facebook Pixel and Third-Party Tracking

We use Facebook Pixel and other tracking technologies on our website. Third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information from our website and elsewhere on the internet. This information is used to:

  • Provide measurement services and analytics
  • Target advertisements to you on Facebook and other platforms
  • Measure the effectiveness of our advertising campaigns
  • Analyze user behavior and website performance

You may opt out of this collection and use of information for ad targeting by:

Facebook Custom Audiences

We may use contact information you provide (such as email addresses and phone numbers) to create Custom Audiences for advertising on Facebook. This process involves:

  • Hashing and encrypting your contact information before sharing with Facebook
  • Facebook matching this encrypted information with Facebook user profiles
  • Delivering relevant legal service advertisements to matched users
  • Measuring the effectiveness of our targeted advertising campaigns

You can opt out of this use by:

  • Contacting us at help@NextLaw.ca to request removal from Custom Audiences
  • Using Facebook’s “Why am I seeing this ad?” feature to opt out of specific campaigns
  • Adjusting your Facebook ad preferences to limit personalized advertising

Google Analytics

We use Google Analytics to analyze website traffic and user behavior. Google Analytics collects information such as your IP address, browser type, pages visited, time spent on our site, and demographic information. This information is shared with Google and used to generate reports about website usage patterns. Google retains this data for up to 26 months.

You can opt out of Google Analytics tracking by:

  • Installing the Google Analytics Opt-out Browser Add-on
  • Adjusting your browser settings to block analytics cookies
  • Using privacy-focused browsers or browser extensions that block tracking

Use of Personal Information for Communications and Marketing

By submitting your contact information through our Website, forms, chat, email, phone, Facebook Lead Ads, or other means, you expressly consent to receive communications from us, which may include:

  • Email newsletters and legal updates
  • Invitations to free consultations or strategy calls
  • SMS/text message reminders or follow-ups
  • Phone calls related to your inquiry or legal matters
  • Promotions or information about our U.S. Entry Waiver services

Consent Management

We obtain your consent through various methods:

  • Express Consent: Checkbox options on forms, Facebook Lead Ad submissions, signed consultation agreements, or verbal confirmation during phone inquiries
  • Granular Consent: Separate consent options for service communications versus advertising targeting
  • Consent Records: We maintain detailed records of when and how you provided consent, including timestamps and consent methods used

You may withdraw your consent at any time by:

  • Using unsubscribe links in our communications
  • Contacting us at help@NextLaw.ca
  • Adjusting your Facebook ad preferences
  • Requesting removal from our mailing lists

We only send commercial electronic messages (CEMs) in accordance with CASL and with your express consent.

Customizing Our Website

We may use your information to personalize your experience, provide relevant content, and improve the Website’s performance based on your interactions.

Sharing Information with Service Providers

We may share personal information with trusted service providers who help us operate the Website, manage email communications, book appointments, provide IT support, or deliver advertising services. These providers include Facebook (Meta Platforms, Inc.) and Google LLC. These providers are contractually bound to maintain the confidentiality and security of your information and may not use it for any other purpose.

International Data Transfers

Some of our service providers, including Facebook and Google, may store and process your personal information in the United States or other countries outside of Canada. By using our services, you consent to these international transfers, which are subject to the privacy laws and data protection regulations of those jurisdictions.

Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this Privacy Policy:

  • Contact Information: Retained until you withdraw consent or request deletion
  • Facebook Pixel Data: Retained according to Facebook’s data retention policies
  • Google Analytics Data: Retained for 26 months unless you opt out
  • Legal Service Records: Retained in accordance with Law Society of Ontario requirements and applicable limitation periods

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

Your Rights Under PIPEDA

Under Canadian privacy law, you have the right to:

  • Access: Request information about what personal data we collect and how we use it
  • Correction: Request correction of inaccurate personal information
  • Deletion: Request deletion of your personal information, subject to legal retention requirements
  • Portability: Request a copy of your personal information in a commonly used format
  • Complaint: File a complaint with the Privacy Commissioner of Canada if you believe your privacy rights have been violated

To exercise these rights, contact us at help@NextLaw.ca.

Data Aggregation and Anonymization

We reserve the right to collect and aggregate Non-Personal Information for internal analytics and service improvements. Aggregated data is anonymized and does not include personally identifiable information.

Legally Required Disclosures

We may disclose personal information if required by law or if necessary to comply with legal processes, enforce our legal rights, respond to claims, or protect the safety of our users, employees, or the public.

Do Not Track (“DNT”)

Our Website does not respond to browser-based “Do Not Track” signals. However, you can control tracking through the opt-out mechanisms described above.

Children’s Privacy

Our Website is not intended for children under 13. We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided us with information, please contact us so we can delete it.

Links to Third-Party Sites

Our Website may contain links to external websites, including Facebook and Google. These third-party sites have their own privacy policies, and we are not responsible for their practices.

📱 Email and SMS Policy

We strictly comply with CASL, PIPEDA, and applicable privacy regulations. If you receive email or SMS communications from us, it is because you have:

  • Given us express consent; or
  • Provided your contact information in connection with an inquiry or service request.

All emails and SMS include our firm’s name, mailing address, and contact details, as required by CASL, to ensure transparency and compliance. All messages contain an unsubscribe mechanism or opt-out instructions. You may also contact help@NextLaw.ca to be removed from our contact list.

📱 SMS/Text Communications (Additional Disclosures)

By providing your mobile number, you consent to receive SMS/text messages from NextLaw Professional Corporation regarding your inquiries, consultations, and our U.S. Entry Waiver legal services. These messages may include reminders, updates, alerts, and occasional promotional information.

  • Message Frequency: You may receive messages more frequently at the beginning of your relationship with us (for example, daily during the first week and then a few times per month). After that, you can generally expect periodic reminders or updates, typically no more than one message per month unless you engage further with our services.
  • Message & Data Rates: Standard message and data rates may apply depending on your mobile carrier plan.
  • Privacy Assurance: We do not share, sell, or rent your mobile number to unaffiliated third parties for marketing purposes.
  • Opt-Out Instructions: You may opt out of SMS messages at any time by replying STOP to any text. You may also contact us at help@NextLaw.ca to be removed from our SMS contact list.

Required Carrier Disclosures (for compliance):
I agree to receive recurring automated text messages at the phone number provided. Message and data rates may apply. Message frequency varies. Reply HELP for help and STOP to cancel. View our Terms of Service and Privacy Policy.

Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the Text Message services.

Privacy Policy Updates

We may update this Privacy Policy periodically. When we do, we will revise the “Last Updated” date above. If the changes are material, we may notify you through our Website or by direct communication. Your continued use of our Website after such changes constitutes acceptance of the updated Privacy Policy.

Privacy Commissioner Contact Information

If you have concerns about our privacy practices that we cannot resolve, you may contact the Privacy Commissioner of Canada at:

Contact Us

If you have questions about this Privacy Policy or how we handle your information, you may contact us at:

✅ With these additions, your Privacy Policy is now fully compliant with Salesmsg / A2P 10DLC requirements.
Would you like me to also update your Terms of Service so it mirrors these SMS clauses (to cover both sides: Privacy + Terms)